Executive Director, Euthanasia Prevention Coalition
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| Mount Fuji Japan |
Elizabeth Beattie reported on July 23, 2026 for The Japan Times that:
The managing director of one of Switzerland’s most prominent euthanasia firms died while climbing Mount Fuji during a family vacation.The Japan Times reported that Sutter was involved with assisted suicide since 2007.
Bernhard Sutter, 58, collapsed while ascending Japan’s tallest mountain with his son via the Fujinomiya route – the shortest, most direct way up the mountain. At around 3,010 meters above sea level, he felt unwell and stopped at a mountain hut, where he lost consciousness and stopped breathing.
Sutter, who lived in Zurich with his family, had since 2015 worked as the managing director of the largest assisted dying firm in Switzerland, Exit. He joined the firm in 2007.
I personally remember meeting Sutter many years ago in Switzerland when I attended a euthanasia conference organized by World Federation of Right to Die Societies.




















