New York Times promotes assisted suicide "business"

Alex Schadenberg
Executive Director, Euthanasia Prevention Coalition

On February 6, 2026, New York Governor Kathy Hochul signed the assisted suicide bill with the law caming into effect on August 5. This is terrible news as it will lead to the deaths of many people, at a vulnerable time of their life by lethal poison.

To increase the demand for assisted suicide the New York Times published an article on September 3 by Emma Goldberg promoting a new assisted suicide "business". Goldberg describes it as a business "start-up" for assisted suicide. In reality the article is providing free advertising for a business and steering people to assisted suicide. Goldberg writes:

You can think of it as a start-up for better deaths.

They have created a one-stop shop, (name of killing center withheld), where people can get help meeting every legal and medical requirement for a death on their own terms. Patients get two medical evaluations and a mental health screening, as well as a prescription for the combination of drugs — sedatives, morphine, lethal doses of cardiac medication — that will kill them. Medical aid in dying is legal in 13 states, and New York has among the strictest regulations, including that patients must be state residents, have six months or less to live, and wait five days between getting the prescription and filling it.

Goldberg describes it as a "start-up for better deaths" which is a sales technique. Notice how the article states that New York has among the "strictest regulations". This is another sales technique because most people want restrictions on assisted suicide.

Goldberg describes the "business partners" with compassionate descriptors and explains the cost for being assisted in a suicide is $12,000 and states: 

(...This covers medical consultations, psychological evaluations, logistical support, drugs and help for the grieving family after the death. The team also says it will care for people who cannot afford the cost.)

When asked about concerns related to the Hippocratic Oath, an oath that doctors once professed, the response was:

“The Hippocratic oath says do no harm,” ... “And I don’t think we’re harming anyone by doing this. I think we’re actually being compassionate and relieving suffering.”

Your not harming anyone by prescribing lethal poison for the purpose of suicide?

I didn't mention the name of the killing center or the medical team because I don't want to promote the business. Sadly killing people may become a lucrative business and the New York Times seems willing to provide free advertising to help them make a killing.