MAiDHouse is a euthanasia clinic that started in Toronto and are now establishing MAiDHouse "franchises".
MAiD Houses, looking for a recession proof way to profit? Why not death?
By Kelsi Sheren
MAiDHouse is not healthcare—it's death care. Under the polished, sanitized branding of "compassion" and "choice," what we really have is a killing house with two convenient Canadian locations, Toronto and Victoria. This place exists solely to profit from the despair, isolation, and vulnerabilities of those at their weakest moments.
Let's strip away the comforting language and face the reality: MAiDHouse is actively marketing death to a population already drowning in pain, loneliness, and neglect. By using slick websites, carefully curated newsletters, and targeted outreach to platforms frequented by caregivers, medical professionals, social workers, and even influencers on LinkedIn and other online communities, they're dangling a deadly carrot—wrapped conveniently as "information"—in front of people who desperately need genuine support, community, medical intervention, and psychological care, not assisted suicide.
Their own annual report reveals the extent of their grim enterprise. "What an incredible year it has been for MAiDHouse in 2023! After opening the doors at our new space in 2022, the number of individuals using our space for a MAiD procedure doubled in 2023. That is astounding progress for such a young organization, and reflects the commitment and resolve of our executive director, Tekla Hendrickson, in ensuring MAiDHouse will always be available to serve anyone who needs us, when they need us. One of the things that makes me most proud to be involved in MAiDHouse is the across- the-board positive reaction from those who use our space – whether it be the individuals choosing MAiD, their friends and family, or providers. During a time that is incredibly personal, vulnerable and full of emotion, they still take the time to thank us for the compassionate and competent support they receive; they tell us how much they love our space – its artwork, its comforts, its overall ambiance; they express gratitude for the service MAiDHouse provides." 2023 Annual Report MAiD House. Every individual they "serve" isn't simply guided compassionately to the end of life; they're methodically funneled toward death, carefully recorded as another statistic, another "success story" for their marketing materials. The morally bankrupt justification of providing dignity masks the reality: this is a facility designed not to heal, not to comfort, but to eliminate burdens. By normalizing the idea that one's suffering can simply vanish at the push of a needle, it dangerously opens the door for families overwhelmed by caregiving responsibilities, subtly incentivizing them toward the expedient and cost-saving solution of choosing death over care.
This sinister enterprise exploits the gaping holes in our social safety nets, preying mercilessly on those already abandoned by inadequate healthcare systems, systemic poverty, chronic illness, mental health challenges, and societal neglect. It's not compassion to offer death when society has catastrophically failed in offering meaningful life-affirming alternatives. It is coercion masked as freedom; it is despair presented as liberation. Make no mistake this is seen as abuse—plain and simple. MAiDHouse does not only facilitate this abuse; it actively profits and thrives on it.
Furthermore, by promoting their services to medical professionals and social workers, they insert themselves insidiously into trusted networks. Their marketing subtly reshapes how caregivers view the sanctity and value of human life, pushing a narrative that frames assisted dying as not merely acceptable but preferable, even admirable. The ethical erosion this generates is immeasurable, reshaping societal attitudes to regard life as disposable, contingent on convenience rather than dignity and intrinsic worth.
We must face the uncomfortable truth head-on: MAiDHouse is not about mercy or dignity; it is about convenience, economics, and a profoundly disturbing disregard for human life wrapped in a carefully constructed ethical cloak. This isn't a humane service; it's a cold, calculated, profitable business model that thrives on despair. No civilized society should ever justify or normalize such a practice. MAiDHouse doesn't belong anywhere near the realm of healthcare—it belongs in the category of predatory enterprises we expose, dismantle, and categorically reject outright.
MAiD Houses, looking for a recession proof way to profit? Why not death?
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| Kelsi Sheren |
MAiDHouse is not healthcare—it's death care. Under the polished, sanitized branding of "compassion" and "choice," what we really have is a killing house with two convenient Canadian locations, Toronto and Victoria. This place exists solely to profit from the despair, isolation, and vulnerabilities of those at their weakest moments.
Let's strip away the comforting language and face the reality: MAiDHouse is actively marketing death to a population already drowning in pain, loneliness, and neglect. By using slick websites, carefully curated newsletters, and targeted outreach to platforms frequented by caregivers, medical professionals, social workers, and even influencers on LinkedIn and other online communities, they're dangling a deadly carrot—wrapped conveniently as "information"—in front of people who desperately need genuine support, community, medical intervention, and psychological care, not assisted suicide.
Their own annual report reveals the extent of their grim enterprise. "What an incredible year it has been for MAiDHouse in 2023! After opening the doors at our new space in 2022, the number of individuals using our space for a MAiD procedure doubled in 2023. That is astounding progress for such a young organization, and reflects the commitment and resolve of our executive director, Tekla Hendrickson, in ensuring MAiDHouse will always be available to serve anyone who needs us, when they need us. One of the things that makes me most proud to be involved in MAiDHouse is the across- the-board positive reaction from those who use our space – whether it be the individuals choosing MAiD, their friends and family, or providers. During a time that is incredibly personal, vulnerable and full of emotion, they still take the time to thank us for the compassionate and competent support they receive; they tell us how much they love our space – its artwork, its comforts, its overall ambiance; they express gratitude for the service MAiDHouse provides." 2023 Annual Report MAiD House. Every individual they "serve" isn't simply guided compassionately to the end of life; they're methodically funneled toward death, carefully recorded as another statistic, another "success story" for their marketing materials. The morally bankrupt justification of providing dignity masks the reality: this is a facility designed not to heal, not to comfort, but to eliminate burdens. By normalizing the idea that one's suffering can simply vanish at the push of a needle, it dangerously opens the door for families overwhelmed by caregiving responsibilities, subtly incentivizing them toward the expedient and cost-saving solution of choosing death over care.
This sinister enterprise exploits the gaping holes in our social safety nets, preying mercilessly on those already abandoned by inadequate healthcare systems, systemic poverty, chronic illness, mental health challenges, and societal neglect. It's not compassion to offer death when society has catastrophically failed in offering meaningful life-affirming alternatives. It is coercion masked as freedom; it is despair presented as liberation. Make no mistake this is seen as abuse—plain and simple. MAiDHouse does not only facilitate this abuse; it actively profits and thrives on it.
Furthermore, by promoting their services to medical professionals and social workers, they insert themselves insidiously into trusted networks. Their marketing subtly reshapes how caregivers view the sanctity and value of human life, pushing a narrative that frames assisted dying as not merely acceptable but preferable, even admirable. The ethical erosion this generates is immeasurable, reshaping societal attitudes to regard life as disposable, contingent on convenience rather than dignity and intrinsic worth.
We must face the uncomfortable truth head-on: MAiDHouse is not about mercy or dignity; it is about convenience, economics, and a profoundly disturbing disregard for human life wrapped in a carefully constructed ethical cloak. This isn't a humane service; it's a cold, calculated, profitable business model that thrives on despair. No civilized society should ever justify or normalize such a practice. MAiDHouse doesn't belong anywhere near the realm of healthcare—it belongs in the category of predatory enterprises we expose, dismantle, and categorically reject outright.
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